Parasola x L’Officiel — Activation Booth Design

Parasola is a popular Japanese sun care brand under Naris Cosmetics, renowned for blending high-performance UV protection with advanced skincare benefits. Designed for an active and modern lifestyle, the brand is widely loved for its lightweight textures, signature color-correcting (tone-up) effects, and vibrant, youthful image.

Design Tasks:

• Designing the exhibition booth that highlights Parasola’s dynamic brand identity while seamlessly aligning with the event’s artistic “Heat Wave” theme.

• Creating engaging spatial layouts and visual touchpoints to boost brand interaction and provide memorable photo opportunities for attendees.

• Developing 3D structures and lighting concepts to communicate the brand’s premium vibe and product benefits in an immersive, visually compelling way.