DFESTA is the first-ever K-POP idol exhibition in Vietnam, offering a unique visual experience for a young, dynamic audience passionate about K-POP culture. The exhibition features captivating images, videos, and immersive spaces, making it an unmissable destination for fans.
Project tasks:
- Designed the brand identity system for promotional materials for the DFESTA HANOI event
- Developed a design concept inspired by modern Korean culture, blending youthful and dynamic elements to create a distinctive look tailored to both Gen X and Gen Z audiences.